Work with Me

Companies

Let me help you find your people.

As a deeply experienced and passionate creative leader with 20 years of experience scaling health & wellness companies, I pair consumer insights with stories to attract audiences and drive revenue.

While I’ve worked for giant, international behemoths, I love helping founders and scrappy start ups grow their company from the ground up.

I’ve worked on both Marketing and Creative sides and can wear both hats to bring immense value to small teams who may only have one marketing team member. I love getting my hands on data to recommend untapped consumer segments and then develop creative campaigns to connect and nurture them through the customer journey, from the top of the funnel all the way down to the purchase decision.

If you’re reaching out to me, it’s because your product is important and can help people change their lives. People need to know about your brand! I’d love to help you accomplish that.

Crafting both brand strategy and omni-channel creative content execution, I work with companies to establish their brand and scale their content — from inception to their next big goal, whether that be IPO, acquisition, or bootstrapped growth.

As an industry-defining writer that scaffolded how our society talks about and understands CBD, my dream is to bring more consumers to the brands that are providing natural solutions to humanity’s biggest issues.

If you need dense science and research translated for a specific, demanding, and cautious consumers—or don’t know who your best consumer is in the first place—I can dig into data and serve you beautiful, insightful creative campaigns or even just simple, stellar copy that reveals emotional truths and showcases the transformative powers of your product.

Industries I serve: CPG food brands based on quality ingredients; groundbreaking dietary supplements; innovative beauty products; and personal finance tools.

I’m on a mission to help people live better lives and if your product can do that, let’s talk.

I want to use my superpowers to amplify yours.

AREAS OF EXPERTISE

  • Strategic Brand Voice Development

  • Press-Worthy Creative Campaigns

  • Action-Oriented Marketing Campaigns

  • Product Copywriting and Messaging

  • Translating Consumer Data Into Engaging Content

  • B2B & Retailer Assets and Education

  • UX Writing & User-Focused Copy

  • A/B Testing, SEO, & Data-Driven Optimization

How to work together

While I wear many hats, most often I work as a Brand Tone Architect, Fractional Creative Director or Copy Director & Writer (sometimes all 3):

Brand Tone Architect

Establish and define brand tone and personality or update during brand refreshes. Create tone guidelines for teams to use long after our time together is over.


Creative Director

Direct, manage and implement 360-degree campaigns from inception to execution, including content strategy and narrative arc with aligned, data-supported messaging that reaches targeted audiences in various channels: organic and paid social ads, site, blog, email, podcast, YouTube, educational and retail. 


CopyWRITER

I’m a copywriting Swiss Army knife at your service. Here’s a snapshot of my toolkit:
Product launch campaigns? LOVE ‘EM.
Packaging copy: Yes, please!
Ads? Yes, from Facebook to OOH billboards to Vogue.
Emails? Written thousands of emails that yielded millions (and millions) of dollars.
Web copy? Written hundreds of site pages from the ground up. Then developed the new brand tone when it was time for a refresh…and rewrote each site page all over again.
Social? Absolutely. Paid or organic, I’m ready to go.
Multichannel campaigns? The fun part.
Dense, technical health information translated for broad audiences? My specialty.


And more!

Above all, I’m a highly experienced brand consultant who wants to support your product or services, even if you’re not sure what you need. Reach out and let’s discuss!


Achievements Include:

  • 4 Cannabis Clios for Trust the Earth “Farm Art”: Grand Clio for Partnerships & Collaborations, Gold Clio for Print & Out of Home Craft, Silver Clio for Public Relations, Bronze Clio for Advocacy

  • 2 Cannabis Clios for Original Formula’s “15,000 Reasons Why” Campaign

    • As Creative Director, our Brand Campaign received a Bronze Clio in the Film/Video category

    • As Campaign Copywriter, the Brand Campaign made the official Short-List for Copywriting Craft

  • Webby Honoree 2020 in Advertising, Media & PR - Best Branded Editorial Experience

  • Brand messaging director and lead writer for global company rebrand