I connect brands with their people.

AWARD-WINNING BRAND STORYTELLING • RESULTS-DRIVEN CONTENT

With over 20 years in brand building and content creation for world-class brands like the GRAMMYs, Nokia, Lady Gaga, Charlotte's Web—the CBD pioneer and market leader, wellness innovators like Laird Hamilton and Dave Asprey, small businesses and even a small town, my passion is helping brands connect with “their people” and making complex concepts easy and elegant.

Known for:

  • Bringing the voice of pioneering innovators to life in health and wellness CPG

  • Brand strategy and creative execution across all channels to deliver on ambitious KPIs

  • Director of award-winning creative campaigns + brand and product launch campaigns

  • Brand tone overhauls or creating the tone and voice from the ground-up

  • Creative team leader with in-house agency/client-side experience

Integrated Marketing Achievements Included:

  • Concepting and creating digital marketing assets that generate 75% of company’s annual revenue ($74M in 2023)

  • 4 Cannabis Clios 2020 for Trust the Earth “Farm Art”: Grand Clio for Partnerships & Collaborations, Gold Clio for Print & Out of Home Craft, Silver Clio for Public Relations, Bronze Clio for Advocacy

  • 2 Cannabis Clios 2022 for Original Formula “15,000 Reasons Why”  Brand Campaign (Creative Director and Copywriter): Bronze for Film/Video; Short List for Film/Video Copywriting Craft

  • Webby Honoree 2020 for Advertising, Media & PR - Best Branded Editorial Experience (Creative Director)

  • Brand messaging director and lead writer for global company rebrand, major brand refresh, and numerous brand and product launches.

Praise

“You’ve helped grow this company with your insights, your talent, your heart and soul.”
— Eliza Valdez, VP of Integrated Marketing, Charlotte's Web
“Your dedication to bringing the heart of this brand to life in every aspect of your work was unlike anything I’ve seen before.”
— Cassandra Lenz, Associate Brand Director
“I’m so honored to have had your wisdom, creativity, and brilliance when launching the ReCreate brand! You are truly an extraordinary human being - on and off the clock.”
— Sarah Hamilton, Brand Director, Four Sigmatic
“You are absolutely incredible. It’s been a privilege to work alongside you, and see your award-winning work showcased across billboards, commercials, radio spots, articles, social media, and more! ”
— Jenny Shi, Head of Paid Media, Charlotte's Web
“Mary, you left an indelible mark on Charlotte’s Web and the people whose lives were bettered because of your words. You are a special kind of creative that brings their humanity into every project and every word with incredible care and integrity.”
— Mary Ann Rounseville, Chief Storyteller, Charlotte's Web

Contact

If you’re a business looking for any of the above, reach out here or send me a message on LinkedIn and let’s discuss! If you want to see more specifics of what I do, check out the Work with Me page.